PageSpeed Insights vs The CWV Report in Search Console
John Mueller from Google demonstrates how the Search Console Core Web Vitals report and PageSpeed Insights ratings are different. Google’s John Mueller explains in an SEO office hour video why the PageSpeed Insights score and the Search Console Core Web Vitals score differ regularly. He shows why it makes logical that two measures of page […]
Best Practices for On-Site Search for SEO & User Experience
A key component of how visitors interact with your website is on-site search, which is more than just a search box. An on-site search feature is essential, regardless of how simple your website is to use or how well-designed the user experience (UX) is. Visitors to your website expect a simple, fast way to locate […]
What Causes Freshness? (And How to Get It to Work for You)
When it appears in the SERPs, make sure your material is appropriate for the audience. Learn more about the different kinds of inquiries that Google treats as “fresh.” Will upgrading previous blog content or constantly releasing fresh ones help you rank higher? Perhaps, but not only by altering the day or frequency. Google has accounted […]
Accessibility and SEO Advice from the Deaf and Disabled
Over the past few years, discussions around accessibility have grown within the SEO community. Although many professionals and advocates for people with disabilities have long discussed accessibility, the COVID-19 pandemic greatly increased awareness of its significance. According to a Deque survey and research, 73 percent of accessibility professionals saw an increase in accessibility awareness on […]
Google Clarifies its Title Tag Recommendations
Google clarified its instructions for modifying title tags that appear in search results. Google made changes to the Search Central rules that govern how title tags are displayed in search results. The update clarified and eliminated numerous ambiguities in the terminology that made the guideline difficult to understand without altering the guidance itself. Google Changes […]
Advertisers Can Now Access Google Ads Creative Studio
Advertisers may develop personalized advertising more affordably by using Google Ads Creative Studio. All advertisers may now use Google Advertising Creative Studio, which is a platform for producing distinctive ads at scale. For many firms, the cost of delivering targeted adverts to clients at scale is prohibitive. As a result, they must decide between highly […]
Google Expands Performance Max Campaigns’ Access to Optimization Score
The popular feature of Google Ads, the optimization score, is now compatible with Performance Max campaigns. For Performance Max campaigns, Google is releasing six new capabilities, including the eagerly anticipated optimization score. Advertisers now have a quick and simple approach to pinpoint problem areas before the launch of a Performance Max campaign. Additionally, recently updated […]
Why Having a User-First Approach to SEO is Important
Design and usability are essential elements of SEO. Simple design considerations can produce significant rankings benefits. The basic objective of search engine optimization, giving helpful information to human visitors, is sometimes overlooked because we spend so much time worrying about Google algorithms, sitemaps, and backlinks. It used to be simple to comprehend why. You could […]
Google News’s Desktop Redesign Goes Live
Google News is now available on desktop in a new, more configurable look. Google is releasing a revamped desktop version of Google News that customers may personalize to suit their informational requirements. This upgrade includes: Being able to include filters. Adaptable subject matter. Extension of the Fact Check section. Google claims that reader comments served […]
Product Structured Guidance Updated By Google
Google changed its recommendations for structured data on products. To make clear which product-related pages are eligible for structured data, Google Search Central revised its Products Structured Data guide. Product Structured Data Search engines may be informed about a web page using structured data. It is not intended to be viewed by website visitors. Structured […]