On 28th May Google announced that they are working on the way their search algorithm evaluates and ranks web pages. The new Google update will revolve around the user experience of every page, assessing the primary engagement a user has with every page. This Page Experience update will be the new ranking factor and it will be integrated into Google’s algorithm at the beginning of next year.
This new ranking factor is designed to analyze web pages based on how a user experiences the interaction with the landing page. Web design and development strategies will need improvement after this update. This means that if your web page is not optimized to provide a great user experience then that page will not be ranked. However, a positive page experience if deemed worthy by Google will increase rankings in search engine result pages.
Google Page Experience
Page experience is a set of ranking factors that analyzes how a user experiences the interaction with a web page beyond the informational value. These ranking factors are based on Google’s core web vitals. Core web vitals are based on three metrics – FID (First input Delay), LCP (Largest Contentful Paint), and CLS (Cumulative Layout Shift).
FID analyzes interactivity. Pages should have an FID of less than 100 milliseconds to provide a good user experience.
LCP analyzes the load time of a page. When the page starts loading it should take less than 2.5 seconds to provide a good experience to the user.
CLS analyzes visual stability. To provide a good user experience, pages should maintain a CLS od less than 0.1.
Page experience metrics will be based on these core web vitals – the ranking factor will locate and analyze crucial metrics of a good website to determine the experience quality of every page. It can be tough to wrap your head around core web values considering that they are subject to change and not set in stone.
Optimizing for quality user experience is the key to long term success for any website on the internet. Look out for affordable web design services to help you with that. Apart from that, Core Web Vitals can help you measure the experience of your website and identifies room for improvement.
Assessing Page Experience According to Google
It is an undeniable fact that users prefer websites that can provide a good user experience. Over time, Google has created multiple user experience assessments to integrate into its ranking algorithm. These assessments include page load time, a mobile-friendly interface, and security. After the addition of core web vitals, Google is constantly improving the way it analyzes the overall experience offered by a web page. With the combination of its core web values and user experience factors, Google aims to help more web designers to design and create pages that are aesthetically pleasing to users.
To measure the experience of a page there are no specific tools available at the moment. Based on what we know multiple ranking factors can contribute to Google page experience update. Page load speed, mobile-friendliness, measurable intrusive interstitials, and security. However, there are different tools to analyze and report Core Web Vitals.
There will no Longer Be A Requirement For AMP
In this current situation, Accelerated Mobile Pages (AMP) are the only pages competing for Google’s top section. They are technically hosted on Google’s Website and plays a significant role in publishing technology that can load web pages faster than usual and use less data than other regular web pages
AMP technology was created by Google back in 2016 to allow web pages to load almost instantly on mobile devices. After its introduction, more than 25 million domains have published over 1.5 billion AMP pages. Designed for media outlets and news publications. Google has offered a preferred advantage to AMP pages in SERP rankings. It would only allow AMP content in the top stories section.
This new update will mean that Google will no longer need AMP for the mobile version in the top section on Google. Instead of that, page experience will be a prominent factor on what content should be on top of search results. This update will not be implemented until the release in 2021. However, it is a crucial factor to note that it will be an essential factor in identifying quality websites to appear in search results.
Content Will Remain Crucial
This update will be of great importance, high quality content will be of great preference. While the overall components of the web page will devote to the user experience and are of great significance. The best information related to the search intent will be a prominent ranking factor. Have unique and relevant content will not be overridden by user experience. In cases where several pages have identical content, page experience becomes a dominant ranking factor to appear in search results.
You can plan ahead
These updates will be released to improve the experience a user may have online. Do not get too hung up on these new ranking factors. If you are integrating quality content and pages that users can easily access and read efficiently without the effort, then you are already set on the path to improving your ranking. If not, then you can always hire web design and development services to optimize your website according to Google’s guidelines.
This update is still in its early stage. Google will provide an early notice before this update is fully integrated into the algorithm. There is no need to take major steps before this update is fully launched until next year.