Improve your SEM Performance by creating your own KPIs

Sem Performance

If you follow me on Twitter, you know I’m a scathing critic of the New York Jets and an uninvited commenter on the Real Housewives of Atlanta. You may have noticed, though, that I am a tireless advocate for SEM audience and asset segmentation. Brand vs. non-brand, first-time vs. recurring visitors, high HHI (high household […]