Many different purposes are served by Social Media. Today, people surf Facebook and Twitter for different entertainment, memes, and sports. They also browse Pinterest and Instagram for different beautiful inspiration and images. While when we come to business and different professional networking opportunities, LinkedIn comes as a place where one should be. The reason for taking a closer look at LinkedIn statistics 2022 is because LinkedIn, dubbed to be “professional social networking site”, which itself is the biggest and impactful of its kind.
This blog here reviews some of the important LinkedIn marketing stats. Different categories and marketing trends will be the main focus for this blog and LinkedIn statistics 2022 blog.
It has been proven by LinkedIn that it is highly effective for helping and assisting the users to have a meaningful professional as well as business connections. The reason behind this is because it then enables the filtering out of the non-business metrics that is a capability which then is not prioritized by the different other social networks. This feature can then be considered while formulating a LinkedIn digital marketing plan and later connecting with business and professionals that is aligned with the values and niche of a business.
One can use Boolean operators in order to filter the search results for: Company, Years of experience, Job function, and Seniority level. These are to be seen as the valuable social media marketing LinkedIn features that one can be benefited from. In order to increase the connections, an individual’s LinkedIn marketing strategy should be inclusive of an optimized profile. Taking simple steps such as addition of a background photo and profile picture, writing a summary that is eye-catching, and using a job title as a heading could quite be impressive and beneficial.
Below are some of the LinkedIn statistics that job hunters are expected to look into:
There do lie several different social media marketing strategies that are related to LinkedIn and these are similar to the ones of Facebook and other social media platforms. But, there also lies some of the more powerful strategies that could be catered and featured in order to leverage in one’s LinkedIn strategy, these are as follows:
While, for an effective LinkedIn marketing strategy, one must include sharing and creating relevant content. This site then allows oneself to use different sorts of content formats that includes: slideshows, video, and also links to the website. Acquiring these elements in one’s LinkedIn strategy will then place one among the 3 million accounts or users that tend to get an average of 9 billion impressions in total.
Demographics are included in one of the genuinely remarkable LinkedIn marketing stats. More than 800 million members across 200 countries are boasted by the social media portal worldwide which is considered as an incredible figure that anyone who is working on their LinkedIn digital marketing strategy can further feel to have an inspiration of. While, by the month of December 2021, the platform was there launched in Hindi which could support another 600-million-strong market.
It is also later estimated that 43.1% of the users are female on the platform, while the other 56.9% of the users are male. The users who are female tend to be more selective regarding their job applications, which then lead them to apply to 20% fewer jobs if we compare that with men, this is taken among the most vital LinkedIn stats for the recruiters.
One of the primary reasons why users are on LinkedIn is job recruitment. Hence, it is a critical LinkedIn marketing area that one need to consider:
During the pandemic in 2020 was one of the most interesting LinkedIn stats, the site saw an increment in the number of remote jobs that were posted up to six times more as compared to the previous years. This fact then delivers a change that is preferred in employment and actual LinkedIn trends.
Except for recruitment and networking, a part of LinkedIn digital marketing strategy should have its focus on lead generation. Usually people spend time on their social networks. But, when the focus comes to LinkedIn, they then intend to invest their time in the platform.
The major LinkedIn statistics that should be paid attention to are the following:
Let’s discuss some LinkedIn marketing statistics. It was mentioned before that only a few users and businesses post content. But, the ones who do make it their LinkedIn marketing strategy’s part drive large volumes of traffic to their websites. It doesn’t come as a surprise that numerous B2B marketers, even of Uptime Web Solutions prefer LinkedIn. In 2018 B2B survey, 97% of the respondents were been reported as to have used LinkedIn for their initiatives related to content marketing.
Whereas, as a comparison Facebook and Twitter saw 86 and 87% popularity among the marketers, this came out as interesting LinkedIn marketing stats for social media specialists.
Some of more related stats that are driven by the latest LinkedIn trends are as follows: