What is Digital Marketing?
Digital Marketing is the use of the internet and technologies for marketing purposes. A business needs digital channels such as search engines, websites, social media, and more to connect with potential customers. Digital marketing has the ability to increase your visitor traffic and generate revenue that can help you build a sustainable brand identity. It is about advertising your business online and connecting with customers with customized digital marketing campaigns
What is SEO?
SEO stands for Search Engine Optimization. It means optimizing your website according to the guidelines of Google to improve ranking on search engines. SEO is a process to increase the visibility of your business for related searches. SEO improves the quality of your website and attract prospective and existing customers towards your business. SEO is a vital part of digital marketing because every second million searches are conducted with the intention to buy a product or service.
Why is Keyword Research Necessary?
Keywords are the words and phrases used to conduct a search. They are inserted strategically into your content and pages. Every business is unique whether you are selling a product or service, and every product or service has related keywords. To find relevant keywords customers use to find you is called keyword research. It is necessary to conduct so that they can be integrated into your website for you to pop up first when someone looks for you.
Difference between Traditional Marketing and Digital Marketing?
The difference between these two is simple. Traditional marketing means using offline channels while digital marketing means using online channels. Traditional marketing campaigns use mediums such as billboards, newspapers, radio, etc. While the digital marketing campaigns use mediums like emails, social media, blog posts, etc to advertise your business. In this digital era of traditional marketing has become obsolete, it is time to advertise your business through digital channels.
Why Is Digital Marketing Important?
Using Digital Marketing is a cost-effective and measurable way to reach a number of customers. It has the ability to interact with the customers and understand what they need. Digital marketing is about reaching the right audience at the right time. It creates brand loyalty and increases conversions. It helps you stay ahead of your competitors and create brand visibility.