22 percent of bloggers claim their site has a significant marketing impact. That’s it, and for the past three years, this proportion has been progressively falling. Surely, that can’t be real. Why don’t the great majority of blogs produce effective marketing outcomes?
I hypothesize that the content marketing sector receives a lot of excessively generic advice, such as “Write for consumers, not Google.”
High-quality content is rewarded by Google.
It has to do with search intent.
What is a high-quality material, though? It’s a high standard. By outlining the 13 key components of a great blog post, this article will assist you in earning the respect your material so richly deserves.
Your audience must be interested in the subject. There are a few places to start if you’re not exactly sure what subjects your audience is interested in. Find out with Google Analytics which pages help you achieve your business goals. Find out from your sales staff which queries prospective clients are most likely to ask.
You may also immediately check your website’s search engine to discover what goods or services customers are seeking. Engage with your audience on social media platforms that are relevant to your business. These are all excellent resources for finding content ideas that will pique your audience’s attention.
Google advises maintaining a straightforward, brief URL format wherever feasible.
Avoid using time-specific information in your URLs, such as the day and year, or lengthy ID numbers. Overly complicated URLs are not beneficial to people and might be problematic for crawlers. Be specific in your URL so that everybody who sees it will understand exactly what to anticipate if they click on it.
Include an Author
A blog post gains greater authenticity, context, and trustworthiness when the author is highlighted. To give readers the impression that they are reading from a real person, link the author’s name to a profile page (complete with a photo) where they may explore more pieces by the author. This will motivate your readers to interact with your brand on social media platforms like Instagram, Twitter, and LinkedIn.
Table of Contents
Your material is organized when you utilize a table of contents at the top of articles, making it simple for visitors and bots to navigate. In a table of contents, anchor links make it easier for readers to get to the subject they are most interested in. A table of contents is adored by search engines! Although it’s not a certainty, they frequently appear as site links in Google searches.
A compelling headline draws readers to your blog and increases the number of views for your posts. A decent blog article gets lost in the wide online sea without an eye-catching headline. Spend time coming up with the ideal snappy title that will draw readers in and compel them to read your content. SEJ offers 12 suggestions for making an ordinary headline remarkable and click-worthy.
The introduction is what converts a site visitor into a reader, not the headline, which draws clicks to your page. Readers must be interested in what you have to say and comprehend what you’re talking about for an introduction to have resonance. You only need to provide them with enough details to pique their interest rather than the whole solution to their query. SEJ offers seven strategies for creating blog openers that Google and your viewers will adore.
The article’s headlines and subheadings draw attention to the key components of the subject, making it simple to skim and guide the reader through the text. The use of keywords in subheadings aids in the content’s identification by search engines and immediately informs the reader of the article’s essential points. This does not imply that subheadings should be forced to contain keywords. Keywords need to make sense and sound natural. Formatting for subheadings should follow the title tag hierarchy. You then utilize heading formats that get increasingly smaller. You only need to utilize H2s for the majority of articles, but you may use an H3 to break up an H2 with a lot of material. As advised in this SEJ post on SEO best practices, make sure you’re utilizing header tags correctly.
I commonly hear studies assert that the perfect content length for articles is between 1,500 and 3,000 words. It doesn’t matter, though. Depending on the audience, the issue, and the type of content. An excellent blog should be as long as it is necessary and your audience will read it. To find out how far readers are scrolling through your blog posts, utilize Google Analytics (or Hotjar’s) page depth (scroll) monitoring feature. You may tag this event to check if you’re keeping visitors interested that far into the content or not. Try concealing a subsection response within an accordion for users to interact with.\
We react to and process visual information far more quickly than words. Furthermore, it was 60,000 times quicker. Visualization is crucial because of how the human brain handles complicated information. It is considerably simpler to understand complex data using charts or graphs than it is to wade through a mountain of text. Just be sure to search engines to optimize your photographs. SEJ provides 12 essential image SEO recommendations that you should be aware of.
Your reader could have forgotten some of your previous points by the time you get to the finish of your post. An effective blog post will highlight the article’s most important lessons and direct readers toward the appropriate course of action. The goal is to assist your readers in using your blog post to make decisions rather than simply restate your arguments. Choose the course of action you want your blog’s readers to take. Perhaps you want people to subscribe to your email list, follow you on social media, or look into a product or service you provide. Motivating your reader to perform the required action is the goal here.