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3 SEO Tools in Google Data Studio to Build For Your Clients

With a variety of clients living out there, you are still bound to run into the occasional DIY marketer. The preference of these is marketers is that you teach them how they have to be self-sufficient instead of relying on you for the very basic question.

These clients could be catered as a blessing but also a threat. Client management’s challenging aspect is finding a unique balance in between empowering them to get the data they require and need without having any feeling like they don’t need you. And this is exactly where the Google Data Studio tools play their role.

Typically, Data Studio is used for general reporting. Data Studio’s real beauty is that it can further be used for so much more.

By the creation of tools for the clients, you can further enable them to make the actual research that it takes for accomplishing SEO services connecticut while they are still providing that much-needed guidance and maintenance that then comes with the experience.

The following blog gives an illustration of free dashboard template that can be used with their clients.

How Branding Could Be Changed?

Before marking our ways to the specifics, you might want to update the logo and branding of your dashboard. This process can’t be considered as to be easier.

See a menu appearing by right clicking on your logo. Select “Extract theme from image” near the bottom. Later you will be presented with the three different color scheme options. Whichever one you feel the best represents your brand, select that one.

This automatically will change most of the colors and will get you most of the way to the finish line of designing in your Data Studio tool. However, there might still lie a few texts or charts that you will be requiring to update.

1-Technical SEO Auditing

It could be difficult to visualize to track the technical SEO services connecticut efforts. Sure, you can be there tracking it in the form of spreadsheet but this isn’t catered as to be client-friendly.  

How to copy the dashboard

For copying the dashboard following steps should be taken:

  1. In the top right, click on the three dots
  2. Select make a copy
  3. Select the data source, which you can also update later

2-Keyword Research

Many forms could be taken by the presentation of keyword research. Simple spreadsheet is the most recognizable one. Some of the people on each topic or page creates the keyword map while the others with smaller clients come up with a short list of keywords.

While for larger sites with tens of thousands or millions of keywords, Data Studio can be a powerful analysis tool.

Step One: Setting up the source data

The very first step caters to an involvement of importing your keyword research into a Google Sheet. The following dimensions and metrics should be included in your Google Sheet:

  • Position
  • Keyword
  • Previous Position
  • Search Volume
  • Keyword Intents
  • URL
  • CPC
  • Keyword Difficulty

Step Two: Copying the dashboard

As learned in the previous dashboard, there is a requirement for you rot make a copy of the dashboard and connecting the data source.

Important features of this Data Studio tool

There are many unique features that could be used for helping one drive the on-page top SEO services strategy. Depending on the strategy, these features could be used for customizing to display on different types of categories and data.

Boolean Buttons: In this tool, the three buttons are based on the custom Boolean formulas, which means that they work on true/false statements.

The functions that are being created here are only for displaying the long-tail queries that then starts with a question word in the formula. The formula then is based on regex with two very important symbols that are the circumflex, and the pipe symbol.

By making a use of this formula, you can then create any number of different kinds of checkboxes.

Custom Search Box: The custom search box in real is pretty simple yet powerful feature of this tool. Not just it can quickly help the users to narrow down their search for identifying the keyword opportunities, but it can also further use the power of regex for customizing the search.  

Intent Dropdown: The keyword intent dropdown can further help you filter by each keyword’s intent within the search funnel. Well, there could be an easy swap of this filter by any dimension of Data Studio. So if one needs to swap it out for the different other keyword categories then this can be the perfect filer for them.

Funnel: This funnel helps visualize the true search funnel by intent. When applying other filters in this tool, the funnel and metrics above automatically update with the intents.

3-Link Building Tracking Tool

One of the tenses topic SEOs like to avoid with clients is link building. Links are often the hardest thing to control and challenging thing to earn.

With clients and stakeholders, the best way to earn trust is through transparency. Instead of dodging the data around link building, hand over the keys and enable them to explore the data for themselves.

This is one of the more straightforward Data Studio tools that could be created. Any number of dimensions and metrics could be paired up for helping to illustrate your point.

The supporting Google Sheet that is being used is a simple backlinks analytics that report from SEMrush. While one can use their own link-building tracker for feeding the report. It is to made sure by you to add the acquisition date for the date range.