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09 Must-Have Features For Ecommerce Stores To Increase Sales

Make sure your ecommerce website includes key features that are necessary for optimization to ensure that your store is performing its best.

The Growth in Ecommerce

The past few years have seen an unprecedented rise in ecommerce websites. With more people shopping online than ever before, businesses are now recognizing the importance of having a strong online presence. More and more businesses are turning to these digital storefronts as a way to reach new customers and expand their operations. This is because online shopping is convenient and cost-effective for customers. As a result, ecommerce stores have experienced a rapid growth in recent years. Ecommerce websites enable businesses to reach a wider customer base and drive sales. They are becoming more and more popular, not just for their convenience but also for the opportunities they provide businesses. For instance, ecommerce websites can easily provide an international presence to companies that may not otherwise have access to international markets. Additionally, ecommerce websites offer customers a wide selection of products and services that they may not be able to find in brick-and-mortar stores.

An optimized ecommerce website can bring in potential customers from all over the world and increase sales significantly. In order for a business to take full advantage of ecommerce, they need to ensure that their website offers the features and functions that customers expect, to enhance the user experience and boost sales.

What Features Your Ecommerce Store Needs To Include For Sales Growth?

Setting up an ecommerce website can be a great way to grow your business and expand into new markets. It can help you reach a wider audience. To thrive and increase sales, there are certain features that need to be included. Read on to find out more about these must-have features and how they can help grow your ecommerce store’s sales.

  1. User-Friendly Ecommerce Website Design

It’s essential to make sure that customers can easily find what they’re looking for on your site and navigate around it with ease. A visually appealing and user-friendly design helps increase the chances of a purchase being made by providing visual appeal, easy navigation, and intuitive design elements.

  • Keep your website clean and clutter-free.
  • Make sure that key elements such as product descriptions, reviews, and images are visible and easy to find.
  • Consider implementing features like product sorting and filtering, so customers can narrow down their search results quickly and easily.
  • Finally, pay attention to Technical SEO aspects.

By keeping these factors in mind, you’ll encourage customers to stay on your page longer and increase the chances of them completing a purchase.

  1. Responsive Ecommerce Website Design

As more and more shoppers move online, the importance of having a website design that is optimized for all types of devices cannot be overstated. An ecommerce website should be designed to be responsive and mobile friendly, which means it should automatically adjust to fit any screen size. This helps improve the user experience for customers who are browsing your store on a mobile device or tablet, as they can easily navigate your store and make purchases.

  1. Product Recommendations

Product recommendations provide customers with personalized suggestions that help them discover items they may not have known about or considered before. It also helps to cross-sell and upsell additional items.

Product recommendation algorithms analyze past customer purchases, browsing behavior, and other data points to make informed predictions about what products your customers would like.

By recommending related products, customers can easily purchase items that fit their needs and budget. This creates a more intuitive shopping experience and encourages customers to purchase more from your ecommerce website.

  1. Live Chat Support

Live chat support also provides customers with an instant connection to a customer service representative that can help them with any issue or question they may have regarding their purchase. This helps to foster customer loyalty and satisfaction.

This feature helps to create an improved shopping experience for the customers, as they don’t need to wait for long periods of time for their questions to be answered.

Therefore, implementing live chat support on an ecommerce website is essential for sales growth.

  1. Customer Reviews and Testimonials

Customers want to know that their purchases are going to be worth the money. By featuring honest reviews from real customers, your website is more likely to attract potential customers who are looking for an authentic shopping experience. Reviews and testimonials can help them to make an informed decision. Showcasing customer reviews and testimonials provides evidence that other customers have had positive experiences with your products or services, which increases the chances of potential customers making a purchase.

Reviews and testimonials also provide a great opportunity to respond to customers who have had a negative experience, giving you the chance to show that you value customer service.

  1. Clear Call-To-Actions

A clear call-to-action (CTA) is an essential part of any ecommerce website. It is an invitation or a prompt to take an immediate action.

The best CTAs are simple and direct. Some of the most effective CTAs include:

  • Buy Now
  • Learn More
  • Add To Cart

Your CTAs should be placed prominently, easy to spot, and stand out from the rest of the content on the page. By creating clear and compelling CTAs, you can direct customers through the buying process and increase your sales.

  1. Multiple Payment Options

Offering customers multiple ways to pay for their purchases is critical to boosting sales, as it increases the likelihood that customers will complete a purchase.

By including a variety of payment methods, such as Visa and MasterCard credit cards, PayPal, Apple Pay, Amazon Pay, and others, you are making it easier for customers to find the payment method that works best for them.

  1. Customer Service

Customer service is a critical element to success in ecommerce websites.

Make sure you offer customer service options such as 24/7 live chat (AI Chatbot), email, phone, and social media support.

Ensure that your customer service team is well-trained and knowledgeable about your product offerings.

By providing excellent customer service, you can ensure that your customers have a positive experience with your ecommerce website and are more likely to return to shop with you in the future.

  1. Loyalty Program And Special Offers

Loyalty programs provide an incentive for customers to come back and shop on your ecommerce website, helping you increase sales and grow your customer base.

Having a loyalty program can be used to introduce special offers and discounts to loyal customers, making them more likely to make additional purchases from your website. It can also help you gain insights into your customer’s buying habits, giving you valuable data to inform future strategies for your ecommerce website. These features are powerful tools in your ecommerce website’s arsenal.

By offering a smooth shopping experience and providing helpful features, customers will be more likely to shop with you again in the future.


Ecommerce is an incredibly dynamic and competitive market that requires businesses to continuously optimize and refine their digital presence. Having the right features integrated into your ecommerce website can be the difference between success and failure when it comes to driving sales growth.

Above discussed are some of the features that should be included on your ecommerce website to maximize your sales potential and remain competitive in the ever-evolving ecommerce landscape.