More than just finding and engaging with new clients is possible with email marketing. It can also help you rank higher in search engines.
It’s the lifeblood of your profession, but it could also be the torment of your existence.
It’s practically impossible to avoid calling to targets like a siren’s song, whether they’re in the workplace down the hall or on a beach vacation halfway around the world. It is also necessary for the modern world to function.
We’re talking about email marketing, of course.
It’s a gentler sell than other sorts of marketing, but it pays off handsomely, with an average return of $36 for every dollar spent.
But what precisely is it?
Email marketing is defined as “the act of distributing a commercial message, generally to a group of individuals, using email,” according to Wikipedia.
Every email sent to a potential or current consumer could be considered email marketing in the broadest sense. It entails sending advertisements, soliciting business, or soliciting purchases or donations by email.”
This involves sending receivers to a website, either for more information, to make a purchase, or to do some other action, for digital marketers.
To put it another way, the name of the game is traffic.
But, does email marketing help you increase organic traffic? Yes, of course!
Off-page elements, such as social media shares and backlinks, are an important part of search engine optimization (SEO).
High-quality traffic has an impact on how Google and other search engines rank your site.
Effective email marketing is one way to encourage all of these things.
So, here’s how we’ll answer the $10,000 question: How do you get traffi with email marketing?
Here are seven techniques to get more people to visit your website:
Target with Accuracy
In the world of online marketing, the term “bounce rate” is frowned upon.
While there is an email bounce rate (emails that are returned by the recipient’s server), website the bounce rate, or the percentage of visitors who leave your site without taking action, is what matters most to digital marketers.
Email marketing can truly shine in this situation. Whether you purchased your list or built it yourself, you should have some basic information about your target demographic and highly focused advertisements.
To increase traffic, send your email campaign to people who are interested in your material, whether they’ve expressed interest before or your content can assist them to address the current problem.
These visitors are more likely to stay on your website for longer periods, signaling to search engines that your website is a valuable resource. Your site’s authority will be recognized by Google, and your ranking will rise as a result.
Understand User Intent
Why is it that your email recipients are opening your messages? Because you’re providing them with something useful, and what you’ve sent them is relevant to them. (Or maybe you just have the best subject lines in the world.)
There are three sorts of user intent, and email marketing can be used to address each one:
Navigational – when a user is attempting to reach a specific website; in this situation, congrats on a job well done.
When a user is looking for information, this is said to as informational.
When a user is ready to buy or perform another online action, this is referred to as transactional.
You’re aware of this concept if you’re also in charge of your company’s SEO.
If not, contact whoever is and request the long-tail keywords or detailed searches that are bringing visitors to your site.
Then, using these as a starting point, create email messaging that will resonate with your target demographic.
By delivering material that meets user wants, you may weed out low-quality visitors and enhance your SEO by increasing the number of quality visits.
Use Newsletters with Exclusive Content
You can generate content to address your target audience’s needs once you know what they are looking for.
Regular mailings with exclusive content are also an excellent approach to keep your business top of mind with customers.
Send out a weekly or monthly email with relevant information to show your audience the value of your brand and develop a reputation as a thought leader in the sector.
If your firm has a blog, this is a terrific place to look for unique content that your audience won’t find anyplace else. They’re also doing exactly what you want by visiting your website by clicking on the “read more” link in your newsletter.
Integrate Email and Social Media
Both email and social media marketing are valuable tools on their own. However, when both are used together, their effectiveness skyrockets.
Make use of your social media presence to encourage followers to join your email list and vice versa.
This will allow you to generate more tailored conversations as well as build rapport.
Include “Share” tags in your emails so that recipients may share content with their friends.
Referral incentives, such as “Follow us on Facebook for 10% off” or “Send this link to a friend for an exclusive e-book,” are another successful marketing tactic you may use to engage with customers.
Personalize Your Email Content
Which of the following email messages do you believe will receive a better response: One that begins with a generic greeting like “Dear customer” or “Jeff, we have a great bargain just for you?” (I’m assuming your name is Jeff; otherwise, it’d be weird.)
As a marketer, you’re certainly aware that personalized emails have higher open and click-through rates – and that’s just when the recipient’s name is included.
Segmentation is essential if you want to maximize the impact of your emails and generate traffic.
You may deliver relevant material that is more likely to garner clicks by splitting your list into smaller groups based on particular criteria.
Conduct A/B Testing With SEO Keywords
We said it briefly in number two, but it bears repeating: A/B testing should be used in your email marketing, just as it should be in your landing pages and other content.
You should test many versions of emails employing SEO keywords to see which ones produce the best results.
Experiment with subject lines, preview text, and body copy that use your brand’s most popular search terms.
What’s even better is that it works both ways. Are you receiving amazing results with a specific term in emails? It will help generate visitors to your site if you include it in your SEO phrases.
Ask For Reviews
Every company claims to be the finest in its sector. Consumers, on the other hand, are aware of this and take it with a grain of salt.
Reviews, on the other hand, have a far greater impact on purchasing decisions because they validate your marketing claims.
After all, 98 percent of people read online reviews. People are just as likely to believe online evaluations as they are personal recommendations.
And as you know, email marketing is a terrific technique to reach out to them.
When the novelty of your solution is still fresh in the customer’s mind, post-purchase is one of the most effective moments to send them.
To make it easier, personalize your emails and include links to review sites. Keep your email brief and sweet, and you’ll get a lot more responses.
Asking for feedback is especially useful if you’re doing email marketing for a local business. They will not only improve your local search ranking, but they will also give buyers the impression that they are supporting someone in their community.