With large websites and associated infrastructure to maintain, technical SEO can be overwhelming. Here are the top six tools that have been recommended.
Search engines can crawl and index your information more easily if you have a solid technical infrastructure.
Technical SEO can help increase your website’s exposure and organic traffic by enhancing technical components of the site, such as site structure, file compression, and load time.
While many technical SEO chores can be done manually, there are various tools and platforms that can automate or simplify these operations.
Here are some of the greatest enterprise-level technical SEO tools and platforms, along with why they’re great, what they can do, and how much they cost.
SEORadar
SEORadar is a strong paid tool that delivers targeted URL change monitoring and notifications for site modifications that may have a negative influence on organic traffic.
This is an excellent platform to have in your toolbox.
You want to know if something is broken before it causes damage to your website and bottom line.
Let’s pretend you’re Nike.com and your Air Jordan page changes from a 200 to a 404 error.
If you added that page to your list of URLs to track in SEORadar, you’d be notified as soon as the status code changed to 404.
More importantly, you’ll be able to address the problems before they have a significant impact on traffic and income.
Furthermore, if a page looks to have been destroyed or removed, and your customer wants to know why their traffic has decreased, SEORadar can confirm that the page generated $3 million in revenue, was not erased, and any redirection did not result in significant revenue loss.
Another amazing SEORadar feature is the ability to control which sites and warnings are activated, as well as preserve source code and screenshots.
If you have a site with thousands of pages that generate a lot of traffic, money, and sales, this is a terrific feature to have.
seoClarity
seoClarity is one of the greatest all-in-one SEO tools available, providing AI insights and automating SEO execution.
Another fantastic feature is that seoClarity allows for infinite crawls with no restrictions on crawl depth, crawl speed, or data exports.
You can crawl JS, get log file analysis, and track real-time bugs with seoClarity.
The platform is fantastic because it recently acquired RankSense, a company that provides marketers with rapid SEO results at scale and can make modifications to most SEO meta tags, structured data, and redirects right away.
Price: Custom and considerably less expensive than BrightEdge, Searchmetrics, Conductor, and other similar services. Pricing starts at roughly $750 per month, with custom plans available.
Screaming Frog
Screaming Frog is a desktop tool that allows you to crawl websites and analyse numerous technical SEO variables. It’s popular among technical SEO specialists.
It also has a long range of functions, such as the ability to connect to other tools and platforms.
Screaming Frog has a number of tools that make technical SEO activities like site migrations, 404 issues, page speed, running list crawls, crawling staging sites, and more easier to manage.
It’s one of my go-to tools for both short crawls and running list crawls.
However, if you run a large website like Best Buy, crawling could take a long time due to the millions of URLs.
In those cases, I’d propose using a crawling platform like Botify, Deepcrawl, or Oncrawl, which are more enterprise-level crawling platforms.
Botify
Botify is an excellent crawler for large companies.
Data segmentation and holistic views that include keywords, crawls, and log files are among the most useful aspects.
Botify is the tool to use if you have a large website and need to crawl it or perform a technical assessment.
It has one of the space’s quickest crawlers.
Your site can be crawled at 250 URLs per second, and your JavaScript can be rendered at 100 URLs per second.
Botify also tracks an unlimited number of keyword queries based on real-world data and interfaces with your website analytics and GSC to collect income, traffic, and other crucial information.
With the use of machine learning, the Botify Intelligence function prioritises your highest-impact prospects and notifies you to potential SEO issues.
It’s fantastic to be able to see things clearly.
Deepcrawl
Deepcrawl, another excellent technical SEO engine, provides website crawling and analysing capabilities.
It generates extensive information on a variety of technical SEO parameters, such as site structure, file sizes, and redirects.
The Deepcrawl Monitor Hub is one of my favourite features.
Using the hub, you can keep track of website modifications and discover any problems.
It also has a trendspotting dashboard that keeps track of all of your domains and projects in one location.
Deepcrawl is also quick, crawling large enterprise sites at scale and providing actionable data.
Oncrawl
Look no further than Oncrawl, an enterprise SEO crawler and log analyzer, if you need to conduct a technical audit.
To deliver actionable insights and improve your technical SEO, Oncrawl employs machine learning and data science.
Oncrawl is a particularly cost-effective option.
Oncrawl is a wonderful option if you’re an SEO professional or a small agency on a budget.
Except for monitoring and warnings, the platform has most of the same features as its competitors.
BrightEdge and Conductor are strong enterprise-level solutions as well, but they weren’t included because BrightEdge acquired Oncrawl, and Conductor has Deepcrawl integration built in.
Conclusion
Even the most seasoned marketers may find technical SEO to be a difficult undertaking.
There are a lot of moving pieces, and it’s easy to lose track of them.
It’s critical to have the best tools and platforms at your disposal. They’ll make your life a whole lot easier.
Choose the best platform for your needs because each one has its own set of features and pricing options.
However, all of the platforms discussed in this post can assist you in winning the SERPs fight.
