Advertisers may develop personalized advertising more affordably by using Google Ads Creative Studio.
All advertisers may now use Google Advertising Creative Studio, which is a platform for producing distinctive ads at scale.
For many firms, the cost of delivering targeted adverts to clients at scale is prohibitive.
As a result, they must decide between highly successful, customized advertising and a less customized one that will meet their budget. Google wants to give businesses the best of both worlds with Ads Creative Studio.
Advertisers can build hundreds of variations of a single display or video ad using Google Ads Creative Studio. For various audiences, locales, languages, or contexts, advertisers can alter their advertisements.
How? According to a blog post from Google:
“Simply tell us what element of the ad creative like a product image, superimposed text, or sound you want to set as ‘swappable’ and provide different versions of that element based on a set of rules you create. The rules include the audiences you want to reach or contexts you want to match.”
Google will take care of the rest while you provide the creative components and targeting details. Projects created in Ads Creative Studio can now be shared with Google Ads, Display and Video 360, and Campaign Manager 360. With this update, all creative materials in Ads Creative Studio may be shared across many accounts in a single location: the asset library.
The improved version of Ads Creative Studio is now going out after a successful beta launch. According to Google, companies like General Motors used Ads Creative Studio during the beta stage to increase brand recognition for a new product.
Ads Creative Studio enabled GM to improve branded searches by 56 percent, decrease cost per view by 32 percent, and cut advertising expenses by 36% when compared to industry benchmarks. Video creatives may currently be used with Ads Creative Studio, and display advertising support will be added soon.