The following blogs talk about the top online review platforms that one should use and some of the tips that can eventually assist in helping them get the right reviews for the local business.
In the modern customer’s journey, a huge part is played by online reviews. For any modern marketing strategy, earning reviews is a necessary part. But the question that remains is where one should get started if they want to take control and make the most of the consumer’s voice. Following are the top review platforms, and the blog also talks about the best way to leverage them.
Google My Business
Google My Business is the most recent incarnation of what Google Local and Google Places was called previously and this is the starting point for any of the online review marketing strategies. Ratings at Google My Business determine the star ratings in Google Map results and also in the Google Local Pack, the Map results’ list that shows up in the conditions where users are there performing a local search.
In determining where the local business show up in the Google search results, reviews come as the most important factor, and Google My Business could be considered as the source that is trusted by the company the most for these sort of reviews.
Considering one study that had 30,000 sites involved, organic traffic was increased by investing inn reviews from 5,500 to 8,000 in only nine months.
An excellent product, as well as superb customer service, are catered as a must here.
It is to be seen that there should be a strong emphasis on customer service and it should be reiterated since it is more likely that bad customer service can lead to a review than positive customer service.
In addition to thoroughly vetting the customer service and later developing the best product that you can, one needs to take some additional steps to get the most out of Google My Business.
One will be starting with the obvious, setting up a Google My Business profile instead of letting it sit unclaimed. Now there will come a need for encouraging the customers to leave a review for you, and providing them with a link where they can review a business is the most effective way they can do that. This is the link that will be needed by you to share with the customers at common interaction points and encourage them to leave a review, especially when they are having interactions where you get a reason to believe you have a satisfied customer in hand.
While a few more tips for getting GMB reviews through Local SEO services are as follows:
- Integrating the Google My Business review link into email marketing campaigns
- Segmenting the audience and then looking for correlations
- Making it a part of training for teaching all customer-facing staff to ask for the reviews from different customers
- Having ready-made materials that could be used for teaching customers how they are supposed to leave reviews.
- Writing personal emails requesting reviews.
Industry-Specific Review Sites
Your star ratings are not directly impacted by industry-specific review sites in Google Maps and Google’s local search results, but they have an impact on rankings in search results, and star ratings in non-local search results that are often visible before clicking through.
While in conditions of every measure, the availability of more reviews, the better it is which is the reason why one needs to earn as many reviews in many places as possible, being provided that your customer service and products are meeting the customer’s expectations, and for this Local SEO services in Connecticut could be of real help.
Irritated or irate customers are there most likely reviews and it is considered as to be serious damage to the reputation of the brand.
Hence it is important for making an effort to geencourage theeviews from a more representative sample of your customer base.
Usually, industry-specific review sites are considered as sites that are built for or within specific industries, such as TripAdvisor, restaurants, Yelp for hotels.
One can also use the tips that are above discussed for earning reviews over Google My Business and then simply apply them to these other platforms.
Product Review Sites
These are third-party sites that are designed for helping companies to earn reviews while they are there vetting them for accuracy.
Since customers are there more likely to have left a review in times when they know it will be there vetted and published by a third parpartynd while customers are there more likely to have trusted such reviews than the ones that are those selected and then perhaps manipulated by the company, on these sites reviews are more likely to have led to conversions and positive brand sentient then having own site being reviewed using own native system.
The ability to incorporate reviews directly on your site is one of the most helpful features a third-party review platform can bring to the table. A better and good product review site will also have an inclusion of the Schema markup that is needed for getting your start ratings being listed in the Google search results, and then have enough trust being built with the search engine to have an increment the likelihood that those star ratings will have the visibility.
Social Media
With Facebook Local being introduced, the fact has been solidified that the brands need to have their further consideration that social media is not only a solid marketing outlet but it is also a place where businesses could be reviewed by the customers.
Everything that has been discussed above has an application to social media the same way it has on Google My Business, industry-specific review sites, and product review sites. But, the three things that further should be considered are: sharing customer reviews, responding to online reviews on all of the platforms, resolving customer issues on social media, publicly. These actions have been shown time and again for increasing sales. One may not neglect what they have just read and learned here if they are intended to master the art of branding through Local SEO services in the USA.
