Design and usability are essential elements of SEO. Simple design considerations can produce significant rankings benefits.
The basic objective of search engine optimization, giving helpful information to human visitors, is sometimes overlooked because we spend so much time worrying about Google algorithms, sitemaps, and backlinks.
It used to be simple to comprehend why. You could stuff a lot of keywords on your website, add a few Meta tags, and presto! The search engine results page for your page was on the first page.
Google modified its algorithms after correctly realizing that this wasn’t the greatest technique to deliver high-quality responses to search queries.
But using a user-first strategy is now also necessary for an organic search to succeed.
So, how do you go about doing that? Here are five actions you can take to improve the usability of your website and, hopefully, move it up the search engine results pages.
Learn Design Fundamentals
To improve UX, you don’t need to be an expert graphic designer, but a deeper understanding of the principles that make up effective design is a valuable talent to have.
Understanding these guidelines can help you make choices that will improve the user experience, provide a more natural flow, and make visitors to your site more satisfied overall.
Make sure you enroll in design classes with a professor or instructor who can explain the psychology behind what they are teaching you.
The most important thing you should learn is the “why” behind what you’re putting in place, and the psychological influence of design, so your choices have the desired impact on your users.
Address Existing User Pain Points
Don’t be hesitant to use statistics to your advantage if you’re working with an established website and you’re worried that you’re encountering user problems.
Google Analytics is where you should start initially. You may pinpoint precisely where users are leaving your website if this is configured properly for your site.
Setting up heat mapping and logging may be helpful.
You can use heat-mapping tools to see exactly how visitors are interacting with your sites.
Some solutions even permit screen recording, giving you an inside look at how visitors navigate your website and what’s preventing them from converting.
Once you have this information, you can make better choices regarding how to enhance your pages and provide your users with the experience they want.
Having this information may even enable you to reassess the specific benefits that your users are looking for from your website.
Test All the Things
You shouldn’t immediately start making adjustments to your site after gathering your data. This information wasn’t meant to provide you with all the solutions, but it did assist you in identifying potential issues.
I always put up an A/B test when I find a problem or want to significantly alter the layout of a page to ensure that the change will be beneficial to my users.
If you’re not familiar with A/B testing, it involves distributing traffic between two versions of the same page.
Then you examine which version of the page performed better for the objective you’re seeking to enhance during a specific period and with a certain number of users (this is usually related to conversions)
It could be time for you to learn more about conversion rate optimization if that statement caught your attention (CRO).
Your theory regarding the addressable pain points will be confirmed or refuted by the data you obtain from your A/B testing efforts, which will also indicate whether you are moving on the right path toward a solution.
You might need to start over and try something different if your new page variation fails the test.
Even while you won’t succeed in every test you run, you’ll at least be making improvements to your website and having data to support them.
That’s why testing is so vital; you want to ensure the improvements you deploy are helping not hurting.
Give the People What They Want
In the long term, balance is everything. You might be failing to connect with your audience if all of your efforts are directed just at pleasing search engines. You’ll probably overlook the other elements search engines value if you solely design your website from the user’s point of view.
I’m convinced that your efforts will be rewarded once you hit that sweet spot that enables you to keep both users and search engines in mind.
Never Stop Learning
It’s crucial to always be eager to learn new things and get better digital marketing. In the same manner that Google will never stop modifying its search algorithm, you should never stop looking for novel strategies to draw website visitors and raise your search rating.
One of the most important abilities a professional can have is the ability to expand their knowledge, not only in their sector but also in other areas that may have an impact on their career.
Experiences are Everything
Because UX isn’t for everyone, there is an entire branch of web design devoted to it. Even one or two UX experts may be employed by your organization. However, it is crucial for SEO, so you cannot ignore or even downplay it.
Put yourself in the visitor’s shoes when designing your website. Are they satisfied with their experience? Or perhaps they’re upset? Are mobile users able to zoom in on a desktop version of your site, or is it not responsive to their needs?
Never overlook the fact that there is a connection between user experiences and search visibility, and that importance seems to be increasing. And even though your website hopefully doesn’t need major renovations, adopting a few simple actions to improve usability can have a big impact.